Congratulations! You have a great idea for a new venture. You’re ready now to turn this idea into a real brick-and-mortar company. The next step is to pick the location.
There are a number of things about your business that are determined by where it is. Competing businesses, workers, expansion room, zoning, and renovation all play an important part in your ability to turn a concept into a profitable enterprise.
Most owners try to choose commercial real estate in an area where there will be the most exposure to potential customers. While your ability to attract people to your store is important, there are other, less obvious factors that also need to be considered.
Situating your new venture within sight of a competing outlet is a risky move, one that most owners don’t wish to take. Customers tend to go with what they know, which, in this case, would be the more established business. You would have to work extra hard to win them over to your storefront. Instead, placing an outlet in an area where there aren’t as many ventures like yours is a great way to stand out and attract new, loyal customers.
Room for Expansion
Your initial idea might call for a small storefront, but it is always a good idea to have room for an upgrade down the road. The alternative-moving your business to another location-can potentially drive away customers and hurt sales. Having the ability to add storage, table space, or sales floor space quickly can bolster your business.
Zoning can be a big hurdle for potential new companies. Zoning is the local government’s authority to control the use of the land within a certain area. Each city is different and has its own unique zoning laws. Potential bar and club owners should be the wariest of zoning laws because these industries have strict regulations in most cities.
Few pieces of commercial real estate come “move-in ready.” There will be a fair amount of renovation involved with any building in order to fit it to the needs of your business. Even so, there are some buildings or spaces that are better adapted to the needs of your venture. Consider how much of your budget you can devote to making the space your own.
In some areas, state or local governments offer different loan, tax, or other financial incentives to create a certain type of business. Location often determines whether you qualify for any of these programs. Government assistance can be a big boost to a fledgling company, providing needed backing without having to deal with private investors.
As you get into the final stages of selecting the perfect piece of commercial real estate, it could be to your advantage to contact a local commercial real estate company. This agency will have a clearer picture of what sort of financial support you can expect from the community, it can also give you more insight into the market, and it can be a useful ally in closing a deal once you’ve settled on a prime target.
After that, all you have to do is start construction!