Real Estate Agent Job Description

Real estate agents liaise between home owners and buyers to conduct the sale, purchase or rent of properties. They work for brokers and play a major role in assisting people buy or sell residential, commercial or industrial property. They keep and maintain an up-to-date account of property listing and other relevant housing information to stay abreast with properties available on the real estate market. They subscribe to several listing services to advertise and market properties up for sale. They also contact property and market properties up for sale. They also contact property owners to obtain information regarding a property.

As part of their responsibilities, estate agents present sales and purchase offers to clients for consideration. They advise them on property rates, legal requirements and general market trend. They also interview clients to determine their property preference or specification. Usually, they prepare a list of properties that best match the needs and requirements of clients. They visit and inspect properties in order to establish precise property value. They also proffer recommendations to clients on properties that best suit their budget and preference.

Most estate agents oversee the preparation of closing statements, purchase agreements, representation contracts and other necessary documents required for estate trade. They conduct negotiations between property sellers and buyers to establish price and other terms of sales. They also liaise with pest control operators, home inspectors etc. to ensure the terms and conditions stated in a purchase agreement are met prior to the closing of sales.

In fulfilling their role, real estate agents oversee the closing of property sales, they ensure payment is complete and appropriate documents signed. They maintain contact with clients to offer them real estate services/products and assist with the resolution of issues. They also provide consultation services to clients to recommend strategies for the speedy sale of property. They often conduct training programs for junior/trainee sales agents to enhance their sales skill. This job position requires at least a high school diploma, state license for practice and an aptitude for sales. Qualities needed for the job include persuasion, interpersonal skills and problem-solving skills.

Real Estate Agent Job Description Sample

Given below is a sample of the job description usually handed real estate agents by most employers:

  • Act as liaisons to conduct real estate trade between property buyers and sellers
  • Present sales offers to clients as well as bid on available properties
  • Carry out investigations to determine client credit status and ability to complete payment
  • Inspect properties to appraise its value and estimate the worth on the property market
  • Interact with clients to identify their requirements and proffer recommendations on properties that best suit their budgets
  • Assist home sellers in promoting their buildings on property listing services to attract clients for purchase
  • Prepare and deliver sales pitches to clients in order to secure real estate contract
  • Provide clients with a list of properties available for sale to assist them in making choice selection
  • Conduct price negotiations between property buyers and sellers to ensure a fair bargain for both parties
  • Provide clients with a tour of residential, industrial or commercial properties to showcase and explain property features
  • Carry out investigations to confirm clients have clear property titles
  • Provide appropriate reply to client’s enquiries concerning property appraisals, financing, maintenance etc.
  • Examine property premises to recommend maintenance measure required to improve the face value
  • Assist clients in evaluating mortgage options to obtain the best rate and terms
  • Attend conventions, conferences and seminars to improve existing job knowledge and expand personal network.

If you are a recruiter needing the best real estate agent to hire, you can use the sample job description above in making one for your company, for use in hiring and assigning duties to the successful candidates.

How Can a Good Real Estate Agent Help?

Consider the option of going ahead with a real estate agent because he helps the buyer or the seller of the property in more ways than one. Key responsibilities of a good agent make the entire process smooth, transparent, and easy for clients. However, this proposition is fraught with risk because finding a good agent is often a momentous task. This should not discourage home buyers and property sellers from hiring a good real estate agent as he alone can make things hassle-free for you. Therefore, your focus should be to look for an agent instead of searching for properties listed on various sites. Once you have roped in a verified and accredited agent to work on your behalf, the process of buying or renting or selling a home becomes much easier for you.

Local market knowledge

Equipped with local real estate market knowledge, he provides information of relevant properties available in the area. He studies the options that suit your budget and forwards the shortlisted options to you. This saves your valuable time and money. If you are interested, he shows you the properties. He is familiar with the area you would like to live in and offers accurate information about local infrastructure, school systems, water and sewer charges, public transportation and other concerns that impact your decision to rent or buy a home.

Negotiation

He takes care of the tedious process of negotiating the best deal for you. With skill and expertise, he knows the trends prevailing within the local property market and the competitive prices for various properties. You can bank on him to ensure the best deal and save your hard-money. His commission is also negotiable in most of the cases, depending on the level of involvement and effort put in.

Representation

He acts as your representative throughout the entire buying or selling process and therefore you need a reliable person you can fully trust in matters of right price and the suitable property features you need. He follows your instructions, works tirelessly to minimise your daily involvement in the matter of sale or purchase and seeks your presence only when it is unavoidable – to screen the best options for closing the deal.

Legal assistance

His knowledge about local laws related to the buying and selling of property helps you avoid legal issues. It ensures a smooth deal without any potential conflicts. A legally binding contract is drawn up and he helps you with all the paperwork, referring you to the appropriate professionals for dealing with all the legal matters.

Network

As his up to date with current trends, he nurtures contacts and the professional network to flourish his business. This enables him to be aware of a wide range of available property in the area and suggest options to clients with the help of fellow professionals. Not having an intermediary will deprive you of this big advantage. There is a limit to searching properties online or seeking references through your contacts, but if you have an agent, then there is no limit to the options he can suggest with ease. Most of his suggestions come pretty close to what you look for.

Exposure

Having him on board ensures maximum exposure for your property. Years of experience built an exhaustive database of potential customers and he refers your listing or requirement to generate leads. Gives sound advice on the market value component to price it realistically so that it is sold faster. He provides a visual presentation of your property and suggestions to enhance its marketability and coordinates marketing and advertising of your property on various platforms. Besides, the previews and arranges a walk through each potential home, to show properties that match your requirements and answers all your queries at various stages of the engagement to keep you updated of the progress achieved and ensure your satisfaction.

Real Estate Agent Goals – Key Goals for Real Estate Beginners

When you first start out as a real estate agent it is important to set yourself some goals so that you have something to shoot towards while you work. Of course, expecting to sell every property under the sun is a tad unrealistic, so you need to ensure that the goals you set yourself are achievable, while still providing a good challenge for you to dig your teeth into.

Your key goals should be based around selling properties and trying to achieve higher rates with each sale. Let’s take a look at some good goals to start with, which will provide you with a foundation to build on.

Five Properties In A Year

When you first start out you won’t have the advantage that experience brings in terms of reputation, which means you will find your client list to be fairly small. Furthermore, if you work as part of an agency, you are going to find that you get stuck with some of the less desirable properties, while the best go to the people who have proven themselves in the industry.

This doesn’t mean that you should get discouraged and fail to put the work in. Set yourself a target of selling five properties entirely by yourself during the course of your first year. Take the time to identify strengths and weaknesses of each property you work with and experiment with ways to turn this to your advantage and attract buyer attention. With that base, you can then increase the goal by a few properties every year, until people start to take notice.

Go For The Average

Through your research you should be able to discover the average price that a property like the one you are dealing with sells at. This should be your target in your early years. Many novice real estate agents panic when they sell a property at slightly below market value, but this is to be expected when you are first starting out.

The important thing is that you take the experience from these early sales and apply it to your newer ones. Your goal should be to reach the average selling price within two years, to demonstrate that you are learning and your experiences are showing you what it is that customers want from a house.

Understand What You Want

The real estate industry can take up your entire life if you are not careful, so it is important to understand exactly what it is that you want from the industry and construct your goals around that. For many people, this means earning a certain amount of money. If that sounds like you, set out a long-term plan with milestones for each year, with the goal being to earn the amount of money you set out to earn for that year.

Others may wish to ensure they maintain a proper work and life balance, and must set their goals accordingly. Simply put, you should know what you want before you set any goals for yourself.

Important Things To Consider While Hiring An Estate Agent

Services from a reliable estate agent play a big role in buying as well as selling a property. The agent’s efficient guidance and experience can bring good results without wasting any time. But these days, with fierce competition, most estate agents do not pay enough attention to customer satisfaction. Instead, they are focussed on charging their clients more and more commission and fees. So, if you are looking to hire an estate agent that you can trust, then here are some essential things that you must consider:

  1. Seek recommendations– The first step in your journey in hiring an estate agent must be seeking recommendations from friends, family and other trusted individuals. These days, with the buoyant property market, almost everyone buys or sells a property through an agency. Any recommendations and suggestions will surely help you find a reliable agent for your real estate needs.
  2. Check the internet– Your next step should be searching the web. These days, most people find a reliable agent through the internet. They find agents and check reviews on their website (or other review sites) to determine the quality of their service. The internet also allows you to see their property portfolio and the areas they cover, both of which will aid your decision making process.
  3. Consider their experience level– After finding some potential agents, you should consider checking their expertise in the industry. Inexperienced agents can never give quality service to their clients. They do not tend to have sufficient knowledge about the market. So, if you are looking for a real estate agent then always select the one who carries a minimum experience of 5 to 7 years in this field. If required, interview a short list of them and understand how they compare to each other.
  4. Check their professional memberships – The last factor that should be considered while searching for an agent is their professional memberships and their licensing. A license is a symbol of trust. It ensures that the agent works for a registered organization and follows some specific work standards. Generally, licensed agents do not cheat their clients and provide a reliable service at a reasonable price. So, do not forget to check the license of your agent before hiring his service.

So, these were some things which you should consider while hiring an estate agent. A good agent can solve all your real estate issues in the best possible way. Their services will definitely keep you satisfied all the time.

Buying a Home? Watch Out For These Estate Agent Tricks

This is the second in a series of three articles warning home buyers and sellers about the main tricks estate agents use to get hold of your money. These articles are aimed at helping you avoid being fleeced by your estate agent.

Selling to buyers

Although we all know that agents are acting for sellers, many are experts in befriending buyers and getting them to feel that they are on our side, working to help us get the best property at the best price. If you’re buying a property you should be on your guard against several sales traps including the block, stock-shifting, pumping up the price, the spider’s web and the sealed-bid scam.

1. The Block

Of all estate agents’ tricks, the block is probably the one people least expect. Most of us assume agents want to sell properties to us and so it doesn’t occur to us that they may be interested in preventing us from buying. There are several reasons an agent might try to block us from buying a property. The most obvious is that they’ve planned a slash-and-grab for themselves or one of their contacts and so don’t want us to disrupt their plans by buying at a higher price than they’re offering. Another reason may be that the agent has a buyer who is also taking out a mortgage through that agent or an associate mortgage agent. The agent can earn almost as much commission from flogging the mortgage as from selling the property and so may be less interested helping a buyer with cash or who has organised their own mortgage. In both these cases, an agent may withhold our offers from a seller or, if they do pass on our offers, they may discourage the seller from accepting them by suggesting that we may not be in a good position to buy. An investigation by one journalist found that of six offers made to estate agents, only two were passed on to sellers.

2. The stock-shift

Buyers may be looking for their ideal home, but agents can only sell the properties they have on their books. Moreover, they have to shift their stock if they are to meet their sales targets. Unless an agent is lucky enough to have properties that perfectly match buyers’ requirements, the only way they can get their monthly bonus is by convincing buyers to take whatever they’ve got to sell. So the art of a successful agent is to influence buyers to compromise and take what is available rather than hold out for their dream property.

There are various ways of getting buyers to compromise. The easiest is to use fear to push you into making an offer. An agent may tell you that they have the perfect property, that this has just come on the market, but that you’ll have to move quickly before someone else snaps it up. Or if a buyer is hesitating, the agent will use the phantom buyer trick and claim that several other buyers are also interested. To add a little colour the agent may also say that one of the phantom buyers is a cash buyer and therefore in a much better position than you. Or an agent may arrange for several buyers to view a property at the same time. This is intended to make buyers believe that there is competition for the property and can lead to buyers being infected by auction-fever – always a great way to spur them into action and push the price up. Typically an agent will say that prices in the area are going up so if you don’t buy quickly, you’ll end up paying a lot more in a few months time. And there’s the sandwich – here the agent shows a buyer three properties with the first and the third being either unsuitable or out of their range and the middle one being closer to what they want. This helps create the impression in the buyer’s mind that there are few properties fitting their requirements and makes them more open to being fobbed off with something which is reasonably close to what they were looking for.

3. The price pump

Research has repeatedly shown that around 70% of buyers spend on average about 20% more for their homes than they had originally intended. So, whatever a buyer may say to an agent about their price limit, the agent already knows from experience that the large majority of buyers can be squeezed well above this if shown a property they like. The simplest way for the agent to push the price up is to claim that they already have several offers on a property, so if you’re interested, you’re going to have to put in a fairly juicy bid. Or else an agent may use the build-up – show you four or five properties, starting with the cheapest and moving on to the most expensive. Most buyers, when seeing a property they really like, will stretch their financial limit rather than letting the property go to someone else. Another tactic is to show you a home that is way above your financial limit. In comparison, any subsequent properties will seem reasonably priced. Or the agent could use the sneer – take you to an expensive property and then suggest that it’s a pity that you can’t stretch your budget to buy such a perfect home. This is particularly easy if the agent can use buyer’s partner or family to pile on the emotional pressure.

4. The spider’s web

In addition to sellers and property developers, agents have a wide web of people who can help them increase their earnings. For example, if an agent convinces a buyer to use a particular mortgage advisor or supposedly independent financial advisor, on an average loan the advisor will pocket about £2,000 and the agent £1,000 to £1,500. Even if a buyer has finance available, an agent might tell buyers that ‘it’s company policy’ to ensure that all buyers get the best loan deals available and so, whether you want it or not, the agent makes an appointment for you to meet a mortgage salesman with business connections to the agency.

Similarly, an agent will usually get generous kickbacks if they pass buyers onto lawyers and surveyors that they regularly work with. An added advantage of using lawyers and surveyors known to the agent is that they will tend to overlook problems with properties to enable sales to go through. In any town or even areas of a city, most agents, lawyers and surveyors will have worked together in the past and none will want to upset any of the others. So even when a buyer believes their lawyer and surveyor are representing their interests, it’s likely that the lawyer and surveyor will be more sensitive about ensuring continuing a good relationship with the estate agent rather than worrying about the interests of a buyer that they will probably never deal with again. When I began to question both my lawyer and surveyor about things they had apparently ‘overlooked’, the lawyer paid me £6,000 and the surveyor £2,500 – this may have been because they were terribly nice people and particularly liked me; or it may have been because they realised their cosy little arrangement with the estate agent had been rumbled and so were keen to avoid any possibly embarrassing explanations. Any buyer who gets caught in the spider’s web of the agent’s business associates may find it a very expensive experience.

5. Sealed-bid scams

If there are several buyers chasing a property, the seller and agent may ask all the potential purchasers to submit their ‘best and final’ offer in an envelope by a certain date and time with the understanding that the highest bid will be accepted. This is a wonderful way of getting the price up as buyers’ competitive natures can cloud their common sense. But the sealed bid process is open to abuse. For a start, the seller doesn’t have to accept the highest offer – a slightly lower cash offer may be preferable to a higher offer from someone who needs time to arrange finance. Also, once the bids are opened, the agent can easily go back to the bidder with the deepest pockets and suggest that if they increase their offer by a certain amount, then the property is theirs. If they think a potential buyer has access to more money, the agent can also lie about the level of the highest bid or invent a phantom bid in order to push the price higher. Or, if they want to do a slash-and-grab to get the property for themselves, a developer, a family member or friend, then an agent may withhold some bids.